1. Submit your music to various publishers: go and find some shows that feature your style of music on iTunes and contact the content producers. Ask them if they’d be interested in featuring your music.
2. Start your own show: start your own podcast. Play song segments off of your album. Offer sneak-peaks into new projects. Play acoustic versions of electric tracks. Commentate over your entire album. Share highlights from your live show.
3. Share stories: stories are powerful. If you have any bizarre, unique, fun or heartbreaking stories to tell (which you probably do), share them on your show.
4. Get listed in iTunes: podcasts are generally distributed by and downloaded via the iTunes store. Make sure to do everything you can to get listed in iTunes. It’s not hard as long as your feed is set up correctly.
5. Join the Blubrry Podcast Community: Blubrry will keep track of your download stats. You can also find paid opportunities like sponsorships and affiliates within the community.
6. Upload your shows to SoundCloud: if you want to distribute you content to places other than iTunes, uploading your shows to audio sharing sites like SoundCloud might prove worthwhile.
7. Upload your shows to YouTube: in addition to audio sharing sites, you could also upload your shows to video sharing sites. You don’t necessarily need video footage; you can use random pictures from your hard drive or just your podcast artwork.
8. Ask for email feedback: create a dedicated email address for your podcast and ask your listeners to send you their questions, comments and suggestions.
9. Ask for voice feedback: utilize a tool like SpeakPipe to collect audio messages from your listeners. Use them on your show.
10. Mention specific listeners on your show: this might be an added incentive for those who submit voice feedback. Either way, people love recognition.
11. Conduct interviews: ask friends and industry experts to come on your show and interview them.
12. Find a co-host: even if you don’t have a guest, being able to bounce some of your ideas off of someone else is worthwhile. Find a co-host or several co-hosts to keep conversations engaging.
13. Promote your show: let your social followers know when you come out with a new episode. Whenever you perform at a live event, let people know that you have a podcast. Put the URL on your business cards.
14. Blog: blogs and podcasts work together quite well. Create a companion blog where people can learn more about you and what you’re doing in between shows.
David Andrew Wiebe pursued a career in music for 12 years. Today, he continues to teach and educate others about the music industry and his personal mission is to leave it in a better state than he found it in. Go to DAWCast.com for more music marketing ideas, social media strategies and business tips.