If you or your loved ones can’t use the concert tickets you purchased, why not sell them and give others the opportunity to enjoy the event? By selling your tickets you not only make a profit, but you also make someone else happy. To maximize your time and audience reach, however, it is best to sell the stuff online. You almost do not have leave home to complete the transaction, and you get to cover a much a larger geographic area at a very short time.
Online services allot a web page to advertise and list down your tickets, complete with product description and payment methods. You get to choose whether to mail or e-mail your tickets in many websites; it’s up to you how want it done.
If you’ve decided to sell your spare concert tickets online, please consider the following guidelines before you fully set out on putting up an ad:
Honesty is the best policy. Decide to be honest, particularly when providing details about your ticket. If your ticket is for a seat in a far corner of the hall, indicate so in your advertisement. Don’t give false information or half truths just to make a sale. If a customer complains, particularly if you’re selling through a broker, you might get penalized heavily and marked with a bad record. And, of course, there’s the proverbial “what goes around comes around” pitch…
Price. Set your price about 10 to 20% lower than the face value. Prepare yourself for some haggling, however, particularly when you’re close to the concert date or when there are many other tickets to similar seats being sold. Keep in mind that when you bought the tickets you incurred a loss, so by reselling them actually you gain a profit.
Have a PayPal account ready before you start advertising too.
Who to sell with. There are many options available for selling your tickets:
Use your accounts in social media websites such as Facebook to quickly get the word out to your friends and family. Such websites make for managing the entire selling process and answering buyer queries fairly easy. You might want to make a firm stand on your prices, since these are your loved ones you are dealing with. Loved ones can be the worst (or best, depending on how you look at it) hagglers.
eBay is one of the best ways to sell your tickets if you are looking to make a fairly large profit. You can choose to auction off your tickets or have it sold immediately. If you have premium seating tickets, you can go ahead and put it up for auction. However, it is best to sell at the first offer if yours are tickets to seats that are similar to many others going around.
Online classified ads. There are many online classified ads where you can advertise for free. Don’t expect to get a large markup in this method, but it is efficient enough when it comes to audience reach. Some of the more popular online classified ads are Oodles, Craigslist and USFreeAds.
Ticket brokers. Ticket brokers can be your most efficient choice because they can offer the widest range of services, including advertising and selling. Some of the top-rated brokers are Ticketmaster, Stubhub, and Vivid Seats. Selling fees, commissions and other charges and services differ between companies, and you’ll have to ask around to find the ones that best suit your need. You may also find some of their policies overbearing. To understand them better, put yourselves in their clients’ shoes. Clients want to be protected and assured that they’re getting their money’s worth. Ticket brokers’ policies are designed to do just those (well, ideally they should).
Mode of delivery. You can choose to ship your tickets, will-call them or send them via e-mail, depending on the website’s policies. Check with them to see if they offer what you want-some do not allow e-mailing of e-tickets nor will-calls.